THINKFEST

New Designers - January 2024

My Role

UX Designer - Design Competition, Rapid Research, Interaction Design, Visual Design, Rapid Prototyping

Team

Aluny Greindl
Luca Degenaar
Max Mencl

Timeline & Result

6 months, 2023/2024

Overview

THiNK FeST is the annual festival at The Hague University of Applied Sciences, organized by and for employees and students. The event features a diverse array of activities, including workshops, lectures, and cultural programs, fostering an environment of inspiration and mutual learning.

The Thinkfest / The Lighthouse team approached New Designers with a request of a website redesign and rebuild. I was a part of a team of three people - two UX Designers and one developer.

In October 2024, we proudly launched the new ThinkFest website, serving as the primary hub for the event. The website's launch was met with enthusiastic reception, reflecting its role in elevating the ThinkFest experience and streamlining access to event information, workshops, and programs.

HIGHLIGHTS

Interactive overview of events' schedules

Project Banner
CONTEXT

It's all about the experience.

The message was loud and clear
To design and develop an interactive website for ThinkFest visitors—where they could view the program, register for events, and connect with others.
Workshop hosted during Thinkfest 2023
0.6 Workshop we hosted during Thinkfest 2023.
Homepage motion concept
0.7 Homepage motion concept.
THE PROBLEM

The ThinkFest website rebuild was the very first scrum project we worked on.

THE CHALLENGE

ThinkFest needed an accessible and intuitive platform to manage and display university events effectively.

A couple of requirements:
Before this project started, our client gave us a design brief, which contained a couple of requirements. Here are the most important ones.
Schedule & Events. Users should be able to log in and manage their ThinkFest schedule, where they could register for events.
5 Months of work. Since we did this project as a part of our full-time internship, we've had 5 months to work on the project.
Scrum. In the project Thinkfest website rebuild we were required to work in scrum (agile).
Three phases. The platform should adapt to the current of the three phases of ThinkFest.
The main objectives of ThinkFest:

Innovation and Experimentation

Let students and teachers organize an activity, experiment with new ideas, and create engaging content without the constraints.

Fostering Community and Collaboration

The event aims to bring people together, allowing everyone to contribute in their own way and creating a sense of collective ownership and shared responsibility for the event's success.

Promoting Self-Organization and Responsibility

By leaving the organization to the participants, ThinkFest encourages individuals to take initiative, manage the practical aspects of their activities, and attract their own audience, fostering a culture of independence and active participation.

Project Roadmap
0.8 Project Roadmap
DESIGN PROCESS

The Design Process

Research

In the sprint 0, our team started to gather resources, making the planning, while also starting with the Desk Research.

Homepage motion concept
0.7 Homepage motion concept.

Ideation

To make sense of an otherwise unconventional set of instructions, I started by exploring ways to foster a perceived sense of progress. Shown in Figure 3.1, categorizing instructions into four stages helped mitigate the cognitive load of seeing all the instructions at once. Additionally, overly-technical terms were revised to better cater to a general audience.

Homepage motion concept
0.7 Homepage motion concept.

Prototyping

To make sense of an otherwise unconventional set of instructions, I started by exploring ways to foster a perceived sense of progress. Shown in Figure 3.1, categorizing instructions into four stages helped mitigate the cognitive load of seeing all the instructions at once. Additionally, overly-technical terms were revised to better cater to a general audience.

Homepage motion concept
0.7 Homepage motion concept.

Testing & Iteration

To make sense of an otherwise unconventional set of instructions, I started by exploring ways to foster a perceived sense of progress. Shown in Figure 3.1, categorizing instructions into four stages helped mitigate the cognitive load of seeing all the instructions at once. Additionally, overly-technical terms were revised to better cater to a general audience.

Homepage motion concept
0.7 Homepage motion concept.
Homepage motion concept
0.7 Homepage motion concept.